Study: PR Gets Higher Marks Than Advertising for Social Media Use
A survey done jointly by Worldcom Public Relations Group and the Transworld Advertising Agency Network (TAAN) found both PR practitioners and advertising specialists think that PR is making better use of social media.
Both organizations are agency networks, and the two networks are unrelated. Worldcom agency members include Linhart Public Relations, M. Silver Associates, and Padilla Speer Beardsley. Members of TAAN include Bailey Gardiner, Krome Communications, and Pure. Twenty-five principals from each network responded to the survey.
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