Study: PCs Steal TV's 'Share of Screen'

NEW YORK People are still watching programs, but not necessarily on their TV screens. The amount of video consumed on TV has dropped 5 percent among people who actively stream and download content, per a study conducted by Ipsos MediaCT, New York.

Meanwhile, movie theater consumption fell 2 percent while personal computer viewing grew 8 percent. One out of every five hours spent watching video is now done online.

Still, TV is the place the 1,102 respondents surveyed online in February went to watch video 70 percent of the time.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in