Study: Only 36 Percent of Tweets Are “Worth Reading”
With all the tweets bombarding our Twitter streams, it’s not uncommon to wonder how many people are actually reading your tweets. The answer, according to one new study, may surprise you.
A team of researchers from MIT, Carnegie Mellon University, and the Georgia Institute of Technology recently published an article in the Harvard Business Review that found only 36 percent of tweets are deemed “worth reading.”
Other key findings included that one quarter, or 25 percent, of tweets are not worth reading at all and 39 percent are “just OK.”
“These results suggest that users tolerate a large amount of less-desired content in their feeds,” the researchers wrote in the study.
To get these numbers, the three researchers — Paul André, Michael Bernstein, and Kurt Luther — created a website, “Who Gives A Tweet?” The site “delivers anonymous feedback from followers and strangers in exchange for rating tweets.”
The site asked 1,443 users to anonymously rate the quality of 43,738 tweets from...
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