Study: One Facebook like can ignite a current of likes
B2B companies accept the power of word-of-mouth marketing. These companies know the weight that a recommendation from a colleague about their services or products carry. B2B firms know that all it takes is one positive testimonial from a current customer to attract the attention of a new one – it can carry more influence than hundreds of pieces of marketing collateral.
Yet even though B2B companies wholeheartedly embrace word-of-mouth marketing, they remain resistant towards social media platforms like Facebook.
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