STUDY: Even the Most Successful Charities Struggle to Raise Money Online

You’d think that most non-profit organizations would have great mobile-friendly tools to help supporters donate as quickly and easily as possible—but according to a study performed by The Chronicle of Philanthropy, that’s not the case. The key point:

“The groups take too long to ask for money, and they make it too hard to give online.”

That sentence flips the main problem faced by e-commerce marketing on its head—and there’s more.

Before we review these numbers, consider the fact that the study included 100 of the Chronicle’s top 400 fundraisers.