Study: More Than 70% of Adults Read Newspaper Inserts
Nearly 60 percent of adults say that they use newspapers to help plan shopping or purchasing decisions, according to early data from a new survey.
In a preliminary study, MORI Research polled more than 3,000 adults on behalf of the Newspaper Association of America to glean their planning, shopping and purchasing habits.
More than 70 percent of respondents said they “regularly” or “occasionally” read newspaper inserts. Within the past month, 82 percent of adults said they took action because of a newspaper insert.
“Newspaper advertising remains the most powerful tool for advertisers who want to motivate consumers to take action,” John Sturm, president and CEO of the NAA, said in a statement.
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