According to a recent study by ComScore, the display advertisement on mobile phones has increased more than 128 % since the year 2009. This increase is mainly driven by the increasing adoption of smartphones and increase in the popularity of different apps.
According to Hans Fredericks, ComScore’s vice president, in a report on the study.
Although mobile advertising is still in its relative infancy, it is quickly gaining importance as new advertisers come into the fold. The acceleration of mobile media consumption, driven by adoption of smartphones, 3G/4G networks are among the factors providing a ripe environment for advertisers looking to reach consumers through a variety of platforms including mobile browsers, apps and SMS.
ComScore is reporting that 50% of the mobile ads constitute Mobile content and publishing and around 26% were for consumer discretionary goods. Information technology companies made 7% of the advertisement and 6% ads were for financial services.
The report also mentions that around 82% of the smartphone users regularly use their mobile Web browsers and in March 2011 around 85% used different mobile applications. On the other hand, only 19.1% of the feature phone owners used their handset’s browsers and the apps usage was only limited to 15.9%.
The advertising opportunities in the mobile space are showing a huge growth. No wonder why all the big player in the space, including Google, are consolidating their position in the mobile domain.