Study: Mobile Phones Advertisement Increased by 128% in 2 Years
According to a recent study by ComScore, the display advertisement on mobile phones has increased more than 128 % since the year 2009. This increase is mainly driven by the increasing adoption of smartphones and increase in the popularity of different apps.
According to Hans Fredericks, ComScore’s vice president, in a report on the study.
Although mobile advertising is still in its relative infancy, it is quickly gaining importance as new advertisers come into the fold. The acceleration of mobile media consumption, driven by adoption of smartphones, 3G/4G networks are among the factors providing a ripe environment for advertisers looking to reach consumers through a variety of platforms including mobile browsers, apps and SMS.
ComScore
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