STUDY: Millennials Will Actually Spend a Lot on Media in 2015

Deloitte finds that Millennials will spend plenty of money on traditional media this year

millennial paper

 

Yes, he speaks Spanish. Don’t ask.

Everyone knows that no one pays for media anymore and that the only way to reach “Facebook is dead to us” teens and Millennials is through the hottest new networks, right?

Maybe not.

A new study by consultancy Deloitte suggests that the younger generation, which allegedly has no money to spend on “content,” will actually spend quite a bit of money on said content in 2015.

The big conclusion: Americans and Canadians aged 18-34 will spend an estimated $62 billion on media in 2015 — and that number is significantly higher than the total amount spent on digital advertising in these two countries.

Yes,

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