STUDY: Messaging Apps Get You Hooked, Keep You Coming Back for More

While people might bemoan that your Facebook messages are now bound to Facebook's Messenger app, many users keep visiting regularly. Yahoo's Flurry found that retention rates for messaging apps were significantly higher than the average app.

The main goal for mobile apps is to not only get that precious install, but to keep you tapping on that app often. One particular kind of app achieves this regularly, with retention rates of greater than 60 percent a year after install — messaging apps.

While you might bemoan that your Facebook messages are now largely bound to Facebook’s Messenger app, many people keep visiting regularly. Flurry, part of Yahoo, tracked the retention rate of Messenger and other messaging apps, finding that retention rates were 5.6

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