Study: Facebook Posts to Brands’ Pages Fall on Deaf Ears
A total of 87 percent of posts to brands’ Facebook pages were never answered at all, according to a recent study by social analytics and reporting firm Locowise.
A total of 87 percent of posts to brands’ Facebook pages were never answered at all, according to a recent study by social analytics and reporting firm Locowise.
Locowise studied more than 900 pages with nearly 300 million likes throughout the month of May, and it found that:
- 51 percent of pages studied allow users to post on their Timelines.
- 67 percent saw fewer than 10 posts in May, while 29 percent received between 10 and 99, and just 4 percent attracted more than 100 posts.
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