Study Links Twitter Dialogue With TV Ratings -- Now What?
The TV ratings powerhouse Nielsen says they've cracked the code on that relationship, with a first-of-its-kind study that proves a two-way causal influence between broadcast TV tune-in for a program and the Twitter conversation around that program. Nielsen also says the data proves that more research is needed in this area.
Sure, you might like tweeting during ABC’s #modernfamily, but have you ever wondered whether the Twitter dialogue might influence the show’s ratings?
The TV ratings powerhouse Nielsen says they’ve cracked the code on that relationship, with a first-of-its-kind study that proves a two-way causal influence between broadcast TV tune-in for a program and the Twitter conversation around that program.
According to the Twitter Causation Study, Nielsen found that Twitter messages were shown to cause a significant increase in viewership 29 percent of the time, while ratings had an effect on the volume of Twitter messages 48 percent of the time.
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