Study: LinkedIn Leads in B2B Marketing for the First Time
LinkedIn is now the most commonly used social network among B2B content marketers, according to a report from the Content Marketing Institute. According to the report, 83 percent of B2B marketers who use content used LinkedIn to distribute it, while 80 percent use Twitter and Facebook. More than 90 percent of B2B marketers use generate content as part of their strategy, the report says.
LinkedIn is now the most commonly used social network among B2B content marketers, according to a report from the Content Marketing Institute.
According to the report, 83 percent of B2B content marketers used LinkedIn to distribute it, while 80 percent use Twitter and Facebook. More than 90 percent of B2B marketers generate content as part of their strategy, the report says.
LinkedIn has pried second place away from Facebook over the three-year period since CMI began conducting its studies.
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