STUDY: African Americans Watch More TV, Multiscreen More
African Americans watch an average of 10 hours of television per week, 1.2 times more than the overall U.S. population, and 56 percent said they are constantly active on other devices while watching.
African Americans watch an average of 10 hours of television per week, 1.2 times more than the overall U.S. population, and 56 percent said they are constantly active on other devices while watching, according to the latest research by IPSOS MediaCT for Facebook IQ.
According to Facebook IQ, 67 percent of African Americans use mobile phones while watching TV, and 63 percent use computers. In addition, 65 percent said they use second devices during commercial breaks, while 52 percent do so during the shows themselves, and 49 percent use multiple devices to access Facebook and other social networks while viewing television.
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