STUDY: Hospitals Miss Opportunities On Facebook

Hospitals are missing out on major opportunities to better connect with their community, interact with patients, and extend their brand on Facebook.

Is your hospital on Facebook? Chances are, it’s not fully utilizing the social network, if it’s on there at all.

Hospitals are missing out on major opportunities to better connect with their community, interact with patients, and yes, extend their brand on Facebook, according to public relations and marketing firm Verasoni AhHa and Simon Associates Management Consultants.

The companies conducted a study of 120 hospitals varying in size and specialties across the U.S., analyzing the number of contacts each has, the frequency and types of posts, and the use of integration tools available on the social media site.

“While the numbers clearly indicate that patients are on Facebook, it is the job of hospitals to find them, and engage them in a meaningful way.

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