Study Finds Women and Men are Drawn to Website Designed by Members of Their Own Gender

Last week, we posted that we were a little suspicious about the definition of “design” used in a study by the Journal of Consumer Research. Now we return to our skepticism, this time about a new piece of research to be published this month in the journal Behavior & Information Technology, wherein the central finding is that men prefer websites designed by men and, as follows, women like those designed by women more. Although we think that’s probably old hat, understanding that there are differences between the sexes and what appeals to them, outside of topic or maybe Geocities pages (e.g.