Study: Pinterest's 'Promoted Pins' are Smart Media Buy

As a small group of brands test out Promoted Pins, research suggests that Pinterest users are receptive to increased marketing on the platform.

promoted pins

As Pinterest rolls out its paid advertising service in the form of “Promoted Pins,” which are now being tested by a small number of power brands, brand marketing company Ahalogy has released new research suggesting that Pinterest users are receptive to increased marketing on the platform.

The study found that Pinterest users are shifting away from traditional advertising but are open to brand activity and marketing on the network. This suggests that Pinterest may partially replace traditional media and that Promoted Pins will entice media buyers in 2014.

Participants chose Pinterest before Google for search queries and preferred the platform to browsing through catalogues and magazines nearly half of the time.

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