Study: FBX ads in News Feed have nearly 200% better ROI than in sidebar
Facebook Exchange retargeting ads that appear within News Feed deliver an average increase in ROI of 197 percent compared to FBX ads on the right hand side of Facebook.com, according to an early study by Nanigans.
Nanigans was among three “Qualified DSPs” with alpha access to Facebook’s first tests of putting FBX ads — targeted by web browsing cookies rather than Facebook data — into the desktop News Feed. Earlier this week, the social network gave beta access to several more DSPs.
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