STUDY: Facebookers Like Company Pages, Dislike Ads
No one likes to look at advertisements on any medium, so the fact that people don't like ads on Facebook shouldn't surprise anyone -- but business pages are another story.
No one really likes advertisements in any medium, so the fact that people don’t like ads on Facebook shouldn’t surprise anyone — but business pages are another story.
A study of 320 graduate and undergraduate students by the University of Florida found that college-age students have “positive feelings” about business pages on Facebook but consider banner ads and sponsored posts to be intrusions.
The school’s advertising Professor Jon D. Morris pointed to the excess of $3 billion businesses are expected to spend on ads this year and remarked, “Companies are directing a lot of money to Facebook without a clue of what’s effective.
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