Study: Device Preference Differs According to Age

Edelman has released the results from the fifth annual “Value, Engagement and Trust in the Era of Social Entertainment” survey (formerly known as the “Trust in Entertainment” survey), finding that different age groups prefer to get their entertainment from different devices.

Overall, more people are using their laptops. In the U.S., 53 percent of respondents said they spent more time on their laptop computers over the past year, and 59 percent in the U.K. responded in kind.

But,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in