Study Defines What It Means to Be a 'World Class Social Brand'
Weber Shandwick and Forbes Insights have released the results of “Socializing Your Brand: A Brand’s Guide to Sociability,” a survey of 1,897 senior execs from around the world with a focus on what it means to be a “world class brand” in a digital world.
According to the findings, “a world class social brand means interacting with target audiences and creating original content that heightens the interactive experience, going beyond broadcasting news, deals or events.”
“To be a fully socialized brand, leaders need a new blueprint; one that factors in both proper internal structure as well as external programming that help people be informed and identified with brands they engage online,” Chris Perry, Weber’s digital president said in a press release statement.
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