STUDY: Banks Don't Find Much Value in Social Media

Two questions: do you follow your bank on social? More importantly, why?

A Carlisle & Gallagher survey published in The Guardian this week found that, while some Americans do pay attention to their banks on social, they don’t much care for what they see. 87% of those questioned described the social accounts of said financial institutions to be “annoying, boring and unhelpful.”

One BIG qualifier: only 7% of those surveyed actually follow their financial institutions, yet many mention them by name in public complaints. The