For the past nine months, Ogilvy PR and Georgetown’s Center for Social Impact Communications have been taking a closer look at American adults and the causes they’re involved in. The first set of results of their study show that supporting the troops and feeding the hungry are the two causes most on the minds of many Americans.
The organizations, with help from TNS Global, surveyed 2,000 Americans over the age of 18 between November 30 and December 22, 2010, and found that 71 percent were “very” or “somewhat” knowledgeable about efforts to support the troops. And 39 percent said they were “very” or “somewhat” involved.
The same percentage, 39 percent, said they were “very” or “somewhat” involved with efforts to feed the hungry, with 65 percent saying they were “very” or “somewhat” knowledgeable about that issue. Respondents also predict that those two issues will continue to be top-of-mind this year.
Participants were also knowledgeable about and involved with efforts to combat diseases and health issues like breast cancer, heart disease, and diabetes. Global warming, domestic violence, and bullying were also among the top ten issues on that list. At number ten was the pro-life cause.
Also high on the list of causes that Americans are getting involved with are civic causes like the Tea Party Movement. Interestingly, the Tea Party also made the list (in second place) of controversial issues that Americans are less likely to support. Pro-life and global warming were also on both lists.
Topping the list of controversial issues is gay marriage with, for some strange reason, Haitian relief coming in third. Supporting Haiti, the poorest country in the Western hemisphere, is controversial? Come on America.
Ogilvy and Georgetown will be releasing results from their research through the end of June. On Monday, their report will look at “cause involvement by gender.” Info is available on the Ogilvy website.