Study: 75% Say Important for Companies To Be ‘Socially Responsible’

Penn Schoen Berland, Landor and Burson-Marsteller today released their 2010 Corporate Social Responsibility Perception study.

Key findings include:

More than more than 75 percent of consumers say that it is important for companies in each of the industries tested to be socially responsible.

Despite tough economic times, 38 percent of respondents still plan to spend the same or more for products and services from socially responsible companies, and 70 percent are willing to pay more for a $100 product from a company they regard as responsible.

Of 14 tested industries, Food, Consumer Goods and Retailers are perceived as performing best, while Financial Services, Healthcare and Media are perceived as performing worst.

Seventy-Two percent say they will make some sacrifices in their spending or in their salary to support social responsibility.

The survey is a result of conducted 1001 online interviews with the general public in the U.S. (ages 18+) from February 10-12, 2010.