STUDY: 5% of Millennials Check Their Phones Once a Minute

Today in Things We Already Knew news: everyone accepts mobile as the future, but a recent British study* performed by “customer experience” brand KANA turned the why into science: the average Euro-Millennial aged 18-24 checks his or her phone every ten minutes…or every nine minutes and fifty seconds, to be precise.

More shocking was our headline stat: 1 in 20 respondents checks the phone an average of sixty times every waking hour.

You’re right to be curious about the generation gap: 25-34-year-olds only check their phones once every nine minutes and fifty-five seconds because 34 is the new 17, spoiled entitlement, blah blah. The