Studio Screens New Star Trek Film for Dying Fan

Promoting a Hollywood blockbuster is a massive project, especially when you’re working with a very well-established franchise. Sometimes it’s tough to break through the media onslaught and let your core fan base know how much they mean to the property.

Today Hollywood fantasy man JJ Abrams, whose Star Trek Into Darkness will undoubtedly be one of 2013’s biggest sequels, scored a bit of great PR that almost—almost—makes us forgive him for all the hours we lost to Lost.

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