Web content syndicator Studio One Networks, which distributes lifestyle content across a network of over 500 Web sites, has rolled out Men’s Life Today, a new content package targeted at men aged 15 to 27.
The Men’s Life content consists of service-oriented advice on topics such as grooming and style, fitness, sports and relationships—all geared for younger men. In addition, the Men’s Life offering will regularly feature expert interviews and interactive polls and quizzes on various male-oriented topics.
Studio One has tapped veteran journalist Rob Medich, who’s contributed to such publications as Premiere magazine, Esquire magazine and The New York Post, to serve as managing editor of the new section, which will be updated on a weekly basis.
To start, Men’s Life is being distributed on 111 Studio One partner sites, which include several local network affiliate sites. Currently, the company manages syndication relationships with multiple local sites of top TV broadcasters CBS, ABC, FOX, and NBC, as well as AOL and WorldNow.
Among Studio One’s long-running editorial packages are Driving Today, which sponsored by Bridgestone and The Dog Daily, which is sponsored by Iams. According to officials, Studio One’s content reaches over 112 million unique monthly users across the globe.