Studio One Crafts Content for P&G
Web content syndicator Studio One Networks has rolled out a new editorial offering — Life & Beauty Weekly — created specifically for Procter & Gamble.
The new Life & Beauty content, aimed at women aged 21 to 34, consists of service-oriented information on topics such as health, beauty, nutrition and family.
Studio One has tapped journalist Beth James, a regular contributor to magazines such as Self, The Oprah Magazine, Shape and Good Housekeeping, to serve as managing editor of Life & Beauty Weekly.
Studio One is planning to distribute Life & Beauty Weekly to its 500 partners, which include several local TV stations managed by Fox, ABC, CBS and NBC, as well as AOL and Yahoo.
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