The ratings demise of Studio 60 puts NBC in a tricky spot. Critics love it. “Hardcore fans” love it. [EDITOR’S NOTE: Don’t “hardcore fans” love anything, hence, their hardcoreness?] It is written by Aaron Sorkin, the well-regarded West Wing creator.
But, as the Wall Street Journal reports, viewers who do watch it are the kind of viewers John Kerry says don’t go to Iraq “viewers with four years of college” a “dream audience for advertisers.”
Meanwhile, Studio 60 has climbed to #5 on the NBC Universal-owned BrilliantButCancelled.com “Death Watch” list at 15:1 death odds. They’re probably being kind.