Report: Consumers Demand Larger Screens On Smart Phones for Better Mobile Search
Performics, a performance marketing research firm owned by Publicis Groupe, has released its 2011 Mobile Search Insights Study. The results of the study are overwhelmingly positive for mobile search space with 77 percent of the participants using mobile search more than five times a month . The study shows that 32 percent of the users polled said that they use search on mobile devices more than on PCs, whereas an astounding 75 percent stated that mobile search has made their lives easier.
Performics, a performance marketing research firm owned by Publicis Groupe, has released its 2011 Mobile Search Insights Study. The results of the study are overwhelmingly positive for mobile search space with 77 percent of the participants using mobile search more than five times a month . The study shows that 32 percent of the users polled said that they use search on mobile devices more than on PCs, whereas an astounding 75 percent stated that mobile search has made their lives easier.
Daina Middleton, CEO of Perfomics stated that:
Mobile paid search has surged as a percentage of overall paid search spending for our clients, particularly over the last 15 months.
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