Students Conduct PR Scam for Coach Sponsored Class

(image via gawker)

Both AdWeek and PRWeek covered the Hunter College PR controversy yesterday, which may be have been the first time we’ve ever seen the trades publications both cover the same story in one day.

According to AdWeek, who first broke the news, a PR course at Hunter College in New York, “was funded by a $10,000 grant from Coach and was part of a college outreach campaign by the International AntiCounterfeiting Coalition (IACC), a trade group that includes Coach and other brands like Apple, Levi Strauss & Co.,

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