Report: Facebook Still Dominates Ad Agencies’ Social Media Plans

Ad agencies continued to heavily favor Facebook when asked which social networks they would use in campaigns for their clients, with 85.1 percent tapping Facebook, nearly double the percentage achieved by second-place finisher YouTube, according to Strata.

Ad agencies continued to heavily favor Facebook when asked which social networks they would use in campaigns for their clients, with 85.1 percent tapping Facebook, nearly double the percentage achieved by second-place finisher YouTube, according to Strata.

Respondents were allowed to choose more than one social media option, and the results were:

  1. Facebook 85.1 percent
  2. YouTube 44.8 percent
  3. Twitter 39.1 percent
  4. Google Plus 24.1 percent
  5. LinkedIn 21.8 percent
  6. None 10.3 percent
  7. Foursquare 9.2 percent
  8. Other 3.4 percent
  9. MySpace 1.1 percent
  10. Digg 0.0 percent

Strata also found that online display continued to edge social media when it comes to where agencies focus their digital spending, by a margin of 71.3 percent to 69 percent.