89 Percent Of Ad Agencies Used Facebook In Q4
Facebook continued to dominate the social media advertising sector in the fourth quarter, according to Strata, with 89 percent of agencies planning to incorporate the social network into their clients' campaigns, unchanged from the third quarter.
Facebook continued to dominate the social media advertising sector in the fourth quarter,with 89 percent of agencies planning to incorporate the social network into their clients’ campaigns, unchanged from the third quarter.
That’s according to Strata, in whose statistics Facebook was followed (and not very closely) by:
- Twitter, 39 percent;
- YouTube, 36 percent;
- LinkedIn, 21 percent; and
- Google Plus, 18 percent.
The researchers also found that mobile advertising rose 39 percent in the fourth quarter compared with the third quarter, with 83 percent of agencies targeting the iPhone, but Android beginning to close the gap.
Strata
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in