Straight from The Cheese Monkeys

A terrific discussion/book review/batch of links going on over at Design Observer more about signs made by hand, without thought of design or typography (see: what nearly everyone on the planet does). Largely, the article is in reference to how essential and unusual the normalcy of most of our chicken scratch seems when compared to the alternative. In short, sort a quick bit of breezy psychology about typography. The article has some terrific quotes:

As communication goes, signage is perhaps one of the more obvious forms: declarative and in your face, its role isn’t to gently cajole or subtly persuade, but to call a spade a spade.

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