Groups Call on Feds to Stop Facebook Tracking

Facebook recently announced that it will improve ad targeting by tracking users when they are on other websites and apps. Now, privacy groups in the U.S. and Europe are calling on government regulators to investigate the practice.

In a letter to the Federal Trade Commission and the Irish Data Protection Commission today, a coalition of consumer groups and privacy advocates in the U.S. and Europe ask commissioners to “order Facebook to reverse its new data collection practice and develop public accountability mechanisms for the company to ensure it is complying with required privacy practices.”

The letter calls on regulators to “act immediately” to suspend Facebook’s initiative and determine whether it is in line with U.S.