Stock media site Pond5 has been known for providing royalty-free content for mainstream TV and film projects like AMC's The Walking Dead and movies such as Iron Man, Thor and Dallas Buyers Club. Ad agencies have taken advantage of its offerings, including Global Hue in its infamous Bob Dylan Super Bowl Chrysler ad. And, producer Ryan Lewis and Macklemore have used Pond5 clips in the Same Love music video and other projects.
But with video production blossoming online, CEO Tom Bennett said—in order for the company to stay relevant—it hopes to expand from a business-to-business clientele to appeal to a creator-to-creator (or C2C) online video market, growing its user base of app developer, YouTube and digital producers in general.
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