Steve Swartz is a veteran of Hearst’s print business, but as he takes over as CEO this week, he underscored ways the leading magazine company is adapting its products to digital formats.
Swartz, the former head of Hearst’s newspaper business and for the past two years, its chief operating officer, officially succeeded Frank Bennack Jr. June 1 as chief executive of the privately run company.
At a time when traditional media is challenged to keep up with the digital revolution, Swartz emphasized in a note to employees that the 126-year-old company was constantly reinvigorating its mature businesses.
“As in the past, the success of our efforts will be led by the innovators among us, those with the belief in an idea and the drive to see it through, backed by a company willing to invest and take risks,” he wrote.
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