The eponymous Steve Jobs movie, which stars Michael Fassbender as Apple's iconic co-founder, is like a history lesson in digital brands. Eschewing the typical biopic format, the film, which will be released nationally on Oct. 23, takes place in the hours shortly before three major product launches—1984's Macintosh, 1988's NeXT's Black Cube and 1998's iMac.
Adweek got an early look at the film on Saturday evening and took note of which companies in our industry were name-dropped.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in