Analyst Predicts Positive Fourth-Quarter Earnings Report From Facebook
Has Facebook done enough to become a viable advertising vessel? We'll find out Wednesday, when the company presents its fourth-quarter earnings report. Already, Sterne Agee is standing by its buy rating for Facebook by predicting that Wednesday's call will be a positive one.
Has Facebook done enough to become a viable advertising vessel? We’ll find out Wednesday, when the company presents its fourth-quarter earnings report. Already, Sterne Agee is standing by its buy rating for Facebook by predicting that Wednesday’s call will be a positive one.
According to MarketWatch, analysts Arvind Bhatia and Brett Strauser of Sterne Agee passed along this note to clients:
We continue to believe Facebook should be a core holding in Internet portfolios. We believe Facebook is well-positioned to benefit from two secular trends in advertising — the shift from offline to online advertising and the increasing importance of a “social” context in online advertising.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in