Sterne Agee Analysts See Mobile Ad Growth, Video Ads, Instagram Driving Facebook In 2014
Analysts Arvind Bhatia and Brett Strauser of Sterne Agee were bullish on Facebook in a note prior to the social network’s fourth-quarter earnings call after the close of trading Wednesday.
Analysts Arvind Bhatia and Brett Strauser of Sterne Agee were bullish on Facebook in a note prior to the social network’s fourth-quarter earnings call after the close of trading Wednesday.
Bhatia and Strauser were encouraged by the shift of ad dollars to mobile, both on Facebook and industrywide, as well as the social network’s impending launch of video ads. They wrote:
We think its fourth-quarter results will further cement Facebook’s positioning in and growing share of digital advertising.
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