The State of Social Rich Media: Mobile Is Social and Social Is Mobile [Infographic]
With more than 65 percent of time spent on social media occurring via mobile device, it's time for marketers to get serious about delivering rich media optimized for mobile.
When it comes to content marketing, it’s become clear that content including visual elements is more engaging. According to the folks at Moontoast, a social media advertising platform, rich media on social has changed the way brands engage with their fans — and it goes beyond visual.
Moontoast founder and CTO Marcus Whitney says that when this content hits the feeds of consumers, “it takes the power of ‘standard rich media,’ sometimes called interactive multimedia or immersive media – which contain content such as graphics, photos, animation, video, audio, games, etc.
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