Football fans love their big-screen TVs so much that "housegating" is evidently the new tailgating. State Farm, working with agency DDB Chicago, has partnered with courier service Postmates and Chili's to capitalize on this trend today, delivering "Cali BBQ'ritos" to residents in nine cities.
A Cali BBQ'rito combines smoked chicken—as one could get at a Texas BBQ eatery—with French fries, and those foodstuffs and other ingredients are crammed into a California-style burrito tortilla. On Nov. 27, the first 5,000 people to order one on Postmates will get the item delivered from a Chili's, with all expenses paid by State Farm.
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