Starz Uses Transmedia to Promote Final Season of 'Spartacus'

"Spartacus: War of the Damned" returns on January 25 for the final season of the People's Choice Award-nominated series set in ancient Rome. The Starz network is gearing up for the grand finale with the "Battle for Nuceria": a multi-screen experience for fans to compete with one another for prizes as the season unfolds.

“Spartacus: War of the Damned” returns on January 25 for the final season of the People’s Choice Award-nominated series set in ancient Rome. The Starz network is gearing up for the grand finale with the “Battle for Nuceria”: a multi-screen experience for fans to compete with one another for prizes as the season unfolds.

You start out at the Encampment website, where you watch a video for instructions, receive your mission, and start playing. The first game turns your mouse into a sword for smashing pots as they fly through a courtyard.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in