Starz Unveils New Logo, Ad Campaign

Right now, Barry Diller is celebrating the Friday court ruling that gave him the ability to breakup internet giant IAC over John Malone‘s objections.

But there’s some good news for Malone. One of his properties, cable network Starz Entertainment, is embarking on a $25 million rebranding project.

The cable network just unveiled a new logo (shown above) and they are also launching a new ad campaign entitled “Are You Ready?”

According to SVP marketing Nancy McGee:

“The new brand campaign is the culmination of an evolving process for Starz […] Clearly we are not the company we were 18 months ago.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in