Starwood Hotels and Resorts Reserves Social-Media Apps

Starwood Hotels and Resorts Worldwide is checking into the social-media arena, launching applications on Facebook, Twitter and the Apple iPhone via its Starwood Preferred Guest program to give guests at its hotels and resorts, including the Sheraton and Westin chains, information on local restaurants and entertainment, Inside Facebook reported.

Buddy Media developed SPG TripShare, Starwood’s Facebook application, which lets users add up to five photos to a central, searchable album, with the photos tagged for easy search, according to Inside Facebook.

Starwood’s

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