Accusations of intellectual theft in Hollywood typically revolve around screenplays. But in the case of StarClipz vs. StarGreetz, the narrative length being tussled over is of the logline length.
Per L.A. Times reporter Joe Flint, local start-up StarGreetz Inc., which launched this week and allows people to purchase celebrity custom-greeting messages for dissemination on Twitter, Facebook, and other social media platforms, is being sued by StarClipz. That’s a lot of “z’s” to go along with the parties of the first part:
StarClipz and its founders, industry veterans Mark Lieber and Adam Newman, filed a lawsuit this year in U.S. District Court claiming that Frankel took their idea and business plan. Lieber and Newman not only accuse Frankel of swiping their idea and trying to cut them out of the operation but also of being motivated in part by “Lieber and Newman’s status as a same-sex couple,” their suit said.
The discriminatory aspect of the lawsuit, if tangibly documented, is obviously explosive. StarGreetz’s high-profile Hollywood backers include attorneys Skip Brittenham and Ken Ziffren as well as veteran studio execs Dick Cook and Joe Roth.