Stare Too Long at Snickers' Marilyn Billboard, and You Get a Scolding From You-Know-Who

Digital board uses facial recognition to extend Super Bowl idea

Here's a nifty bit of tech-fueled out-of-home advertising from Snickers and BBDO New York, extending the candy bar's Marilyn Monroe-themed Super Bowl campaign.

In April, the agency set up a digital board in New York City showing the famed actress with her skirt blowing over a subway grate—a reference to the famous scene from 1955's The Seven Year Itch, which was also the theme of the brand's Super Bowl spot in February.

But this billboard also had a sneaky facial recognition camera to gauge the reaction from passersby.

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