Starbucks announced the launch of its redesigned mobile application on iOS and Android. The update was designed to offer a personalized experience to the more than 17 million customers “who use the Starbucks app regularly.”
With this update, the app’s homepage will present users with personalized offers, and it will highlight the song currently playing when the app is being used while in a Starbucks store.
In addition, users can now track their Stars (part of Starbucks’ rewards program) on an interactive Stars display. Starbucks recently updated its rewards program, and it now gives users two Stars per $1 spent. In the process, Starbucks raised the number of Stars required to achieve Gold Status and receive free rewards.
Finally, users can now redeem their rewards through the app’s “Mobile Order & Pay” system, which was introduced in September 2015. This feature allows users to place orders and pay for them ahead of time within the app, before picking them up at a Starbucks store.
Starbucks’ news post reads:
The Starbucks app is the center of the company’s digital ecosystem, bringing together loyalty, mobile payment and content partnerships—all seamlessly integrated into one convenient location.
Coming soon, Starbucks Rewards members can expect more personalized features and content through strategic partnerships, as well as the ability to earn Stars outside of Starbucks.