Starbucks' Schultz: Brands Build Trust By 'Integrating Social and Digital Media'
Starbucks CEO Howard Schultz, speaking yesterday at TheWrap’s conference on media and the entertainment industry, TheGrill, discussed the coffee purveyor’s efforts in the digital space and how important it is to connect with customers through social media.
“If you give a customer an understanding of what your values are, and they share those values, and they believe it, they will pay a premium,” he said. Schultz also said the company was slow to get on their social media game.
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