Starbucks has launched a new digital music experience with music streaming service Spotify, which will allow Starbucks’ mobile app users to learn more about the music being played in Starbucks stores, and listen to this music later on Spotify.
To be specific, the platform allows users to save Starbucks’ curated songs to a playlist on Spotify, and listen to these songs even after they leave the store. In addition, Starbucks mobile app users can view recently played songs, can share songs to social media and can ‘love’ songs to influence future Starbucks playlists.
Beginning in January, Starbucks will begin a new weekly feature in the Starbucks app, highlighting established and emerging artists, as well as curated playlists.
Meanwhile, Spotify free and premium users have access to new playlists from Starbucks, featuring over 40 years of curated music.
In a statement, Howard Schultz, chairman and CEO of Starbucks, commented:
Music has played a pivotal role in our stores for over 40 years and we have been at the forefront of how to integrate it into a retail environment. Today is the next era in that experience. We are merging the physical and digital, providing new access points for Spotify as they continue to grow globally, placing more control into our customers’ hands and giving artists the world’s largest stage for them to share their talent.