Starbucks' Heavy Metal

Gilt deal offers $450 stainless steel loyalty card

Whether Starbucks coffee is anything special is a matter of opinion, and yet the brand clearly has many caffeine addicts hooked.

But are they willing to fork over $450 to replace those plastic Starbucks cards with a stainless steel version? On Thursday, the coffee chain rolled out 5,000 limited-edition metal loyalty cards in a one-day Gilt deal that includes a $400 store credit and a Gold Level membership to My Starbucks Rewards.

Gilt.com, part of Gilt Groupe's family of deals sites, has a thing for mixing unusual, luxury-minded offers with major brands.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in